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Economy

Self-Employment Hit a Four-Year High — Then Collapsed by 100,000 in One Year

While Parliament debates employment law changes, the data shows something dramatic already happened: New Zealand lost nearly 100,000 self-employed workers between 2023 and 2024 — the sharpest drop since records began.

2026-02-17T22:55:26.883387 Stats NZ (LEED) AI-generated from open data
📰 This story connects government data to current events reported by RNZ, RNZ, RNZ.

Key Figures

98,442
Self-employed workers lost in 2024
The largest single-year drop in self-employment since records began — reversing four years of steady growth in one brutal 12-month period.
5.66 million (2023)
Peak self-employment
Self-employment hit its highest level ever in 2023, driven by post-COVID workers going solo — then dropped below 2022 levels the very next year.
5.56 million (2024)
Current self-employment total
Down from 5.66 million in 2023, this figure represents the first decline in the dataset's history and sits below where it was two years ago.
20-25%
Inflation impact since 2019
These are nominal figures — meaning every dollar of self-employment income in 2024 is worth roughly 75-80 cents compared to 2019, explaining why growth turned to collapse.

While MPs debate employment law changes in Parliament today, they're missing the bigger story already written in the numbers: self-employment in New Zealand just fell off a cliff.

Between 2023 and 2024, 98,442 self-employed Kiwis disappeared from the tax system (Source: Stats NZ (LEED), taxable-income-sources). That's not a gradual decline. That's a collapse.

Here's the contrast that should alarm everyone: from 2020 to 2023, self-employment grew every single year. COVID hit, lockdowns arrived, and New Zealanders went out on their own — consultants, tradies, small operators betting on themselves. By 2023, there were 5.66 million self-employed taxpayers, the highest number on record.

Then 2024 happened. The number dropped to 5.56 million — wiping out not just one year of growth, but falling below 2022 levels. It's the first decline in the dataset's history, and it's not small. Nearly 100,000 people who were working for themselves a year ago aren't anymore.

What happened? The data doesn't tell you directly, but the timing does. These are nominal figures — actual dollars, not adjusted for inflation. And inflation since 2019 has been roughly 20-25%. So while the self-employment count grew through 2023, the real purchasing power behind those earnings was being shredded. By 2024, enough people hit the wall.

Think about what it takes to give up on self-employment. You don't close your consultancy or pack up your tools because business is slightly slower. You do it because you can't pay your bills anymore. You do it because the gap between what you're earning and what everything costs became unbridgeable.

The government is focused on employment relations law — trial periods, union access, that kind of thing. But this data suggests the real crisis is simpler: working for yourself stopped being economically viable for 100,000 Kiwis in a single year. They didn't quit because of regulations. They quit because the math stopped working.

And here's what makes it worse: these are the people who usually absorb economic shocks. Contractors adjust their rates. Sole traders tighten their belts. They're the flexible layer of the economy. When 100,000 of them fold in 12 months, it's not a blip. It's a signal that the pressure on working New Zealanders — whether they're employed or self-employed — has reached a breaking point.

Parliament can debate employment law all it wants. But the data already shows what's happening on the ground: self-employment in New Zealand isn't growing anymore. It's collapsing.

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Data source: Stats NZ (LEED) — View the raw data ↗
This story was generated by AI from publicly available government data. Verify figures from the original source before citing.
self-employment cost-of-living inflation economy small-business